More local jobs. Less hassle.

Websites for NZ tradies that make it easier to enquire

Your next customer needs to know what you do, where you work and whether you are the right person to call. We build and look after trade business websites that answer those questions clearly, with simple ways to phone you or request a quote.

More local jobs7-10 day launchNo tech headaches
Tradie checking new customer enquiries on a phone
New website enquiry "Hi, we need our hall, kitchen and lounge painted. I can see you're local. Could you come by and give us a quote?" Just now
Built for:
Plumbers Electricians Builders Roofers Painters Landscapers

Leave the marketing to us

You know your trade. You don’t need to become a marketer.

Forget spending your nights building websites, setting up emails, figuring out Google and SEO, or chasing leads that go nowhere. We take care of the digital side properly, so you can focus on quoting, completing jobs and running your business.

The DIY marketing way

  • Lose nights working on your website
  • Guess what Google wants
  • Rely on referrals and hope for the best
  • Get enquiries for jobs you do not want
  • Compete with whoever gives the cheapest quote

What you get

Everything you need to win more local work

A website that gets people to call. Better visibility on Google. Reviews that build trust. Clear quote forms. We handle the lot.

Website enquiry form and phone call notification

Lead generation

Better enquiries, less chasing.

Not just more names and numbers. We help the right customers find you and make it dead simple for them to call or ask for a quote.

  • Clear buttons to call or ask for a quote
  • Short forms that are easy to use on a phone
  • Enquiries sent straight to you
Mobile-friendly trade business website

Website

A website that convinces people to call.

Referrals already trust you. People finding you on Google don’t—yet. Your website shows them you’re established, capable and worth calling.

  • Built to work properly on a phone
  • Your services, work and reviews are easy to find
  • Fast pages with a clear next step
Local Google service area targeting for tradies

Google Business Profile

Show up in the suburbs you want to work in.

We help nearby customers find you when they search for the work you actually want.

  • Pages for the services and areas you want
  • Your Google Business Profile set up properly
  • Useful information that helps locals choose you
Call and enquiry reporting dashboard for tradies

Reporting

See where your next job came from.

Know whether Google, your website or ads are bringing in calls—without wading through a confusing report.

  • Calls and quote requests in one clear view
  • See which pages and ads bring in work
  • We use what we learn to keep improving things

Want to see everything that's included?

Explore our services that grow with your business and evolve with your needs.

Included

Google Business Profile

We set up or tidy up your profile so local customers can find, trust and contact you.

Included

Reviews & testimonials

We make it easier to ask for reviews and put your best feedback where customers will see it.

Included

Security, support & maintenance

Ongoing hosting, security updates, support, optimisation, and maintenance so your website continues running smoothly and performing optimally.

Included

Business email & signature

A professionally built and managed responsive website designed specifically to help customers trust and contact your business easily.

Included

SEO foundations

We set up the essentials so Google can understand your services, locations and website properly.

Included

AI search foundations

We structure your website so tools such as ChatGPT and Google’s AI results can understand your business.

More ways we can help

Need more later?
We can handle that too.

Start with what you need now. Add more when it makes sense.

Logo and branding design for a trade businessAdd-on

Logo & branding

Need a logo or a more professional look? We can create a clean, practical brand that looks the part.

Add-on

Paid Google advertising

Generate additional, high quality enquiries through a professionally managed Google advertising and remarketing campaign.

Add-on

Paid Meta advertising

Reach the right local people on Facebook and Instagram. We build, run and track the ads.

Automation

Automatic enquiry response

Respond faster to new enquiries with instant replies, acknowledgement messages, and follow-up prompts.

Add-on

Lead qualification

Qualify enquiries by service type, location, urgency, and job fit before follow-up.

Add-on

Job scheduling

Connect enquiry handling with booking and scheduling workflows to reduce admin.

Add-on

SMS follow-up

Follow up with prospects quickly using SMS prompts and message sequences.

Add-on

Missed call text back

Automatically text customers when you miss a call so fewer leads go cold.

Add-on

Review acquisition & automation

Request and collect more customer reviews through simple automated follow-ups.

Add-on

Visibility & campaigns

Get more calls landing pages

Create dedicated landing pages for specific services, promotions, campaigns, or high-value job types.

Add-on

Seasonal campaigns

Promote key services during peak demand periods, weather events, or seasonal buying windows.

Add-on

Reporting & optimisation

Call tracking

Attribute phone calls to your website, campaigns, and local search activity.

Add-on

Marketing attribution

Understand which channels, pages, and campaigns are creating the best enquiries.

Add-on

Conversion rate optimisation

Continuously improve page layout, messaging, and enquiry pathways to increase lead volume.

Add-on

Competitor monitoring

Track your local visibility against key competitors and identify opportunities to improve.

Add-on

Business systems & content

Email marketing

Stay in touch with customers and re-engage past leads with targeted email campaigns.

Add-on

CRM integration

Connect enquiry and customer data with your CRM or preferred sales workflow.

Add-on

Capability statements

Create professional documents that help you present your business for larger jobs.

Add-on

Tender document production

Support tender responses with polished documents, structure, and presentation.

Add-on
More local jobs7-10 day launchNo tech headaches

Who you’re dealing with

Built by people who understand both sides of the job.

Nicola knows what it takes to deliver building projects, work with trades and grow a business. Bryce has spent more than 20 years turning websites and digital marketing into calls, enquiries and customers.

Made for Tradies brings those two worlds together: real building-industry experience and the digital expertise to help good trade businesses build a steadier pipeline of work.

You deal directly with us—no account managers, no hand-offs and no technical runaround. Just practical support from people who understand what you’re trying to achieve.

Nicola Valentine at a New Zealand building site

Property & trade experience

Nicola Valentine

BDes, MBA (Hons)

Nicola has spent years buying, renovating and developing property. She also built a modular-home business from the ground up, so she knows the building industry, the pressure of running a business and the value of a steady pipeline of good work.

Bryce Easton in Bank Square, Nelson

Lead generation & conversion

Bryce Easton

BDes, PGDipBus (Hons), MMgt (Hons)

Bryce has spent more than 20 years in digital marketing, specialising in lead generation and conversion. He knows how to turn websites and advertising into more calls, quote requests and real opportunities for your business.

You know your trade. We know how to get it seen.

No agency runaround and no technical waffle. Just two experienced people making sure the right customers can find you, trust you and get in touch.

A smarter way to grow

Choose how you want to get found online

Build it yourself, hire a traditional agency, or let us build and manage it for you. Here’s how the three options compare.

Do it yourself

Wix, Squarespace, and YouTube tutorials

  • CostCheap until you value your time
  • SetupYou build it
  • Your timeWeekends & evenings
  • Go liveWeeks or never
  • Get foundHard to rank locally
  • Build trustGeneric templates
  • Capture leadsBasic forms
  • SupportYou are on your own
  • ResultStill chasing work

Custom agency build

Traditional web and marketing agencies

  • Cost$5k–$15k+ upfront
  • SetupLong discovery process
  • Your timeEndless meetings
  • Go live2–6 months
  • Get foundUsually extra cost
  • Build trustOften overcomplicated
  • Capture leadsDepends on the scope
  • SupportExpensive hourly fees
  • ResultHard to justify

The simple process

We make it easy. We do the work.

Five simple steps. We handle the hard stuff.

Step one

Chat to us

Tell us what you do, where you work, and what jobs you want.

Step two

We do it all

Got a logo, photos, or business details? Send them through. If not, we create what you need.

Step three

We go live

In 7–10 days, your new website and enquiry tools are ready to keep the phone ringing.

Step four

Get found and trusted

The right local customers can find you, call you, and see why they should trust you.

Step five

We keep improving it

We watch the whole setup, see what works, and keep making it better.

More local jobs7-10 day launchNo tech headaches

More local jobs. Less hassle.

Let’s get your business working harder online.

Get a professional website, a stronger Google presence and the tools to bring in better enquiries—with a one-off setup fee of $1,850, then ongoing service from $149/month.

Setup$1,850 one-off
OngoingFrom $149/month
TermNo minimum term
DomainOwned by you
  • Your new website, built for you
  • Help attracting the jobs and areas you want
  • Tools for calls and quote requests
  • Hosting, updates and ongoing improvement

Hands-on help. No agency runaround.

Important: To keep every build hands-on and our support personal, we only take on a few new tradies each month.

Tell us about your business

Tell us what work you want more of and where you want it. We’ll give you a call and talk through what could help.

Name
No hard sell. Have a quick chat, ask questions, and see if it feels right.

Frequently asked questions

Common Questions

You do not have to choose a template, write pages or work out the tech. We build the website and look after it for you.

Most websites are ready in 7–10 days once we have your business details, photos and logo. If you do not have them, we will help create what is needed.

Yes. Send us the change and we will take care of it.

Plumbers, builders, electricians, roofers, painters, landscapers and other local service businesses.

Yes. We set the site up for the services and areas you want, and we can help with your Google Business Profile too.

Hosting, updates, maintenance and support are included. We also keep an eye on what is bringing in enquiries and improve it over time.

Yes. We can add new services, suburbs and pages as your business changes.

There is a one-off setup fee of $1,850, followed by ongoing service from $149 per month. There is no minimum term. Your domain name is registered in your name and remains yours.

Your domain name is registered in your name and remains yours. The website is supplied as part of the managed service. What can be exported or transferred if you leave will be clearly set out in your written service agreement before work begins.